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Market Segmentation

Creator
Creator
Seonglae Cho
Created
Created
2021 Aug 23 7:46
Editor
Editor
Seonglae Cho
Edited
Edited
2021 Aug 23 7:47
Refs
Refs
Market Segmentation Levels
Mass Marketing
Product Variety Marketing
Niche Mareting
Micro Marketing
 
 
 
 
Market Segmentation Levels
Thus, market segmentation divides the total market into different sub-markets that have similar characteristics. There are 4 levels of market segmentation, and these are used based on the target marketing process. 4 levels of market segmentation are; Mass Marketing or Undifferentiated Marketing. Product-Variety Marketing or Differentiated Marketing. Concentrated Marketing or Niche Marketing.
Market Segmentation Levels
https://www.iedunote.com/market-segmentation-levels
Market Segmentation Levels
 
 

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