Market Segmentation Levels
Thus, market segmentation divides the total market into different sub-markets that have similar characteristics. There are 4 levels of market segmentation, and these are used based on the target marketing process. 4 levels of market segmentation are; Mass Marketing or Undifferentiated Marketing. Product-Variety Marketing or Differentiated Marketing. Concentrated Marketing or Niche Marketing.
https://www.iedunote.com/market-segmentation-levels
Seonglae Cho
