There are many attractive and smart people, but few are famous. This shows how unique and temporal an ability it is
Don’t do art to change the world
Johnnie Walker. The Red is shit. The Black is less shit. The Blue is good. But fewer people buy the Blue because it’s expensive. And at the end of the day, most people just want to get drunk. For most of your career, your books have been Blue. They’re good, complex. But they’re not popular because most people want something easy. Now, for the first time, you’ve written a Red book. It’s simple, prurient… it’s not great literature, but it satisfies an urge. And that’s valuable. What I’m trying to illustrate is that… just because you do Red doesn’t mean you can’t also do Blue. You can do it all. - American Fiction, 2023

Seonglae Cho