Search Engine Optimization
According to the leaked Google API documentation, they used the time after the visit, returning to the search result.
SEO Notion
SEO Tools
Go all in on a good topic.
AI era
Decoupling between clicks and impressions is due to AI search. While overview metrics doubled, zero-click searches increased due to AI-generated answers. Until the end of 2024, impressions and clicks grew together, but in the first half of 2025, the correlation between these metrics reversed from +0.42 to -0.35. However, visitors from AI searches show 23 times higher conversion rates compared to traditional searches, making AI reference selection crucial.
