Seonglae ChoBrainwashing models
Manipulation (psychology)
In psychology, manipulation is defined as subterfuge designed to influence or control another, usually in a manner which facilitates one's personal aims. The methods used distort or orient the interlocutor's perception of reality, in particular through seduction, suggestion, persuasion and non-voluntary or consensual submission.[1][2] Definitions for the term vary in which behavior is specifically included, influenced by both culture and whether referring to the general population or used in clinical contexts.[3] Manipulation is generally considered a dishonest form of social influence as it is used at the expense of others.[4]
https://en.wikipedia.org/wiki/Manipulation_(psychology)
Brainwashing
Brainwashing (also known as mind control, menticide, coercive persuasion, thought control, thought reform, and forced re-education) is the concept that the human mind can be altered or controlled by certain psychological techniques. Brainwashing is said to reduce its subject's ability to think critically or independently, to allow the introduction of new, unwanted thoughts and ideas into their minds,[1] as well as to change their attitudes, values, and beliefs.[2][3]
https://en.wikipedia.org/wiki/Brainwashing