Seonglae ChoSystem used by South Korean talent agencies to promote Korean pop culture throughout the world as part of the Korean Wave
Cultural technology: A framework for marketing cultural exports - analysis of Hallyu (the Korean wave)
Cultural technology: A framework for marketing cultural exports - analysis of Hallyu (the Korean wave) - Author: Steven Chen
https://www.emerald.com/insight/content/doi/10.1108/IMR-07-2014-0219/full/html
Cultural technology
Cultural technology ( Korean: 문화기술; Hanja: ; RR: munhwagisul ) is a system used by South Korean talent agencies to promote Korean pop culture throughout the world as part of the Korean Wave. The system was developed by Lee Soo-man, founder of talent agency and record company SM Entertainment.
https://en.wikipedia.org/wiki/Cultural_technology