Applying the Amazon Flywheel to Your Business | Sellics
By Franz Jordan in Amazon PPC, Amazon SEO. Last updated on February 14th, 2020 One of Amazon's most well-known principles is their "true customer obsession." To achieve the goal of offering customers the greatest possible selection at the lowest prices, Jeff Bezos famously drew inspiration to redesign Amazon's business model after learning about the 'Flywheel Effect', a term coined by strategist advisor Jeff Collins.
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