Notes from the book "Hooked" - Inverted Passion
I re-read the book Hooked by Nir Eyal and these are my notes. 1/ The key question that the book answers is: how to make habit-forming products. And its answer is a model that involves four stages: a) trigger; b) action; c) variable reward; d) investment 2/ Why should products be habit-forming? It’s because only… Read More
https://invertedpassion.com/notes-from-the-book-hooked/