Understanding Human Group Behavior
Due to the nature of showing only extreme opinions, internet comments are likely to represent a minority view, with only 0.1% of content viewers actually writing comments. In other words, 10% of opinions appear as if they represent 80%. For the sake of influence, digital logic is infinitely strict toward others and lacks empathy or understanding. Therefore, to understand a community's tendencies, you only need to look at the comments rather than the original post to see how these people think.
- Aim to explain, not Persuade
- Try to offer concrete models and predictions
- If you disagree, try getting curious about what your partner is thinking
- Don't be afraid to say 'oops' and change your mind
Internet Comment Notion
Internet Comment Usages
5% of bot can make a group concensus
FOR EVERY SNARKY COMMENT, THERE ARE 10X AS MANY PEOPLE ADMIRING YOUR WORK