Kulturkreis
The Kulturkreis (roughly, "culture circle" or "cultural field") school was a central idea of the early 20th-century German school of anthropology that sought to redirect the discipline away from the quest for an underlying, universal human nature toward a concern with the particular histories of individual societies. It was the notion of a culture complex as an entity that develops from a centre of origin and becomes diffused over large areas of the world.
https://en.wikipedia.org/wiki/Kulturkreis