Seonglae ChoNetflix Plans to Launch Cheaper Ad-Supported Plans
Netflix is planning to roll out less expensive plans, supported by advertising. Netflix co-CEO Reed Hastings revealed the move on the company's quarterly earnings call Tuesday, adding that the company will be examining what those plans will look like "over the next year or two."
https://www.hollywoodreporter.com/business/digital/netflix-launching-ad-supported-plans-1235132378/
Comcast and Google emerge as top contenders to serve ads on Netflix
Comcast's NBCUniversal subsidiary and Google are the "top contenders" to serve advertisements on Netflix when the streaming service rolls out its planned ad-supported tier, The Wall Street Journal reported on Wednesday. Netflix "is still in the early stages of developing the strategy and has explored a range of tie-ups in recent weeks," the WSJ wrote, citing people familiar with the matter.
https://arstechnica.com/tech-policy/2022/06/comcast-and-google-emerge-as-top-contenders-to-serve-ads-on-netflix
