How The New York Times Uses Machine Learning To Make Its Paywall Smarter
When The New York Times paywall launched , its meter count was the same for all users. Since then, The Times has transformed into a data-driven digital company, and its paywall is now successfully using a causal machine learning model called the Dynamic Meter to set personalized meter limits, making for a smarter paywall.
https://open.nytimes.com/how-the-new-york-times-uses-machine-learning-to-make-its-paywall-smarter-e5771d5f46f8
