Winging It: Inside Amazon's Quest to Seize the Skies
In a bid to keep its two-day delivery promise, the fast-moving tech giant entered the risk-averse air cargo business-with some bumps along the way. Christmas was rapidly approaching, and Amazon was facing a crisis. In the waning shopping days of 2014, the retailer was preparing to promote its deal of the day: the Amazon Kindle, delivered just in time for Christmas.
https://www.wired.com/story/amazon-air-quest-to-seize-the-skies/