Seonglae ChoA marketing technique that appeals to emotion rather than reason.
Influencers are compensated through advertising.
Community-building is key, but the community should remain objective, like Shuka’s or Dopa’s, so it does not become stagnant or insular.
If it turns into a non-objective fandom, it may perform well in the short term but will eventually collapse. To avoid that, an influencer should appeal not just to a small minority, but to the majority of subscribers.
Influencer Types
