Cultural Taste

Creator
Creator
Seonglae ChoSeonglae Cho
Created
Created
2021 Dec 27 14:32
Editor
Edited
Edited
2025 Dec 31 1:14

Irreversibly, it doesn't go back

Just because I liked it before but don't like it now and like this instead, doesn't mean this is more genuine or better.
Cultural Taste Notion
 
 
 
 

Don’t do art to change the world

Johnnie Walker. The Red is shit. The Black is less shit. The Blue is good. But fewer people buy the Blue because it’s expensive. And at the end of the day, most people just want to get drunk. For most of your career, your books have been Blue. They’re good, complex. But they’re not popular because most people want something easy. Now, for the first time, you’ve written a Red book. It’s simple, prurient… it’s not great literature, but it satisfies an urge. And that’s valuable. What I’m trying to illustrate is that… just because you do Red doesn’t mean you can’t also do Blue. You can do it all. - American Fiction, 2023
 
 

Design taste

Taste is Eating Silicon Valley.
Just as software ate the world and dramatically transformed industries in the last era, taste is now eating software—and with it, Silicon Valley.
Taste is Eating Silicon Valley.
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